01 / THE WORK
Choose the searches and locations that fit your work.
We start with the services you want to advertise and the areas where you can take on customers. A campaign for air conditioning repair should be organized around a different need from one promoting a new system installation. Search keywords, ad messages and locations are chosen around that difference. We can also exclude irrelevant terms, such as job searches or requests for services you do not offer.
The budget is discussed before launch, with advertising spend separate from management and any landing page work. Costs depend on the service, competition and market, so there is no universal amount that fits every business. Reviewing the searches that trigger activity helps refine the campaign. The purpose is to concentrate the budget on relevant opportunities while keeping the reasons for targeting decisions clear.





