What Is Schema Markup and Why Does It Matter for SEO?
Schema markup is code added to your website that helps search engines understand your content and display rich results, improving your SEO and visibility.
How Schema Markup Works
Schema uses structured data vocabulary (like JSON-LD) to label parts of your content — such as reviews, events, products, and FAQs — so search engines can read and display it better.
Benefits of Using Schema
- Improves search result appearance with rich snippets
- Increases click-through rates by making results more informative
- Helps AI search engines like Google’s AI Overview better understand your content
Common Types of Schema for Businesses
- FAQ and HowTo schema for question and answer content
- Local Business schema for address, hours, and contact info
- Review schema for testimonials and ratings
Summary
Adding schema markup makes your website’s content clearer to search engines, enabling better rankings and enhanced search results.
